You've made the thing, put the link in your bio, and told everyone it's there. Then you check the page and wonder whether the invitation got lost somewhere between your post and their thumb.
If the whole invitation was "link in bio," you've left them with a little homework: visit your profile, find the link, figure out what's behind it, decide whether they care.
Tell them what they're going to find
Say you make videos about repairing old furniture. You've put together a shopping list for someone's first chair repair, including which glue, clamps, and sandpaper to buy.
"Resources in my bio" barely hints at any of that.
"Fixing your first wobbly chair? The shopping list is in my bio, including which glue to buy" gives the person a reason to go looking. They can tell whether it's for them before they leave the post.
Pick the detail that makes the next step worthwhile: the printable pattern, Friday's listening party, or the recipe with the measurements people keep asking about.
And if there's a price, signup, or other commitment involved, say so where it matters. Finding out halfway through that the free-looking resource is a paid workshop is a pretty annoying way to meet you.
Make the other side match
Now follow your own invitation on your phone, as if you hadn't built the page yourself.
Can you find the chair-repair list immediately? Or does the link drop you into a collection of things you've made over the last two years, with the right one somewhere below a workshop that's already happened?
You know the new list is inside "Start here." Someone arriving with a loose chair leg has no reason to know your filing system.
Put the promised thing somewhere obvious and give it the same name you used in the post. If you called it a chair-repair shopping list, don't make people guess that "Beginner essentials" is the same thing.
Rewrite one invitation today
Choose one post where you want people to go somewhere. Finish this sentence in your own words:
"If you're trying to ___, here's where you can ___."
Then name the next step. Get the list. Reserve a place. Hear the full track. Make it easy for someone to picture what happens after the tap.
Before you post it, check the destination again. The best invitation in the world still needs to take people to the thing you promised.